THE INFLUENCE OF LEAFLET MEDIA ON MOTHER'S KNOWLEDGE AND INTEREST IN IMPLEMENTING EARLY BREASTFEEDING INITIATION

Abstract

According to the World Health Organization (WHO) the implementation of Early Breastfeeding Initiation (IMD) in Indonesia has not reached the target. Indonesia is ranked 44th in the world with a percentage of 52.8%. Implementation of Early Breastfeeding Initiation (IMD) in North Sumatra Province in 2016 amounted to 30.3%. The aim of this research is to analyze the influence of leaflet media on knowledge and interest in implementing early breastfeeding initiation at the Sidomulyo Community Health Center, Tungkal Ilir District, Banyuasin Regency in 2023. The type of research is a quantitative research design with quantitative quasi-experimental research with a nonequivalent pretest posttest design with control group. The research population was all 72 pregnant women in the third trimester at the Sidomulyo Community Health Center in March 2023. The number of samples obtained using the Slovin formula was 42 people and the sampling technique used Simple Random Sampling. The Mann-Whitney test was carried out on both groups and the results were obtained for respondents' knowledge about IMD with P Value = 0.026 and for interest in implementing IMD with P Value = 0.000, meaning p < 0.05, meaning H0 was rejected and Ha was accepted, stating that there is an Influence of Leaflet Media on Knowledge and Interest in Carrying out Early Breastfeeding Initiation at the Sidomulyo Community Health Center, Tungkal Ilir District, Banyuasin Regency in 2023. Cooperation is expected from health workers in socializing the benefits of Leaflet Media on Knowledge and Interest in Carrying out Early Breastfeeding Initiation.