THE ROLE OF LOCAL WISDOM IN BUILDING THE IMAGE OF A HOSPITAL : A SYSTEMATIC LITERATURE REVIEW
DOI:
https://doi.org/10.54973/jham.v7i1.796Keywords:
hospital image, sustainable policies, local wisdom, holistic careAbstract
This study analyzes hospital image through sustainable policies that integrate local wisdom and holistic care approaches. Local wisdom-based policies are considered capable of adapting services to the community's cultural values, whereas holistic care emphasizes comprehensive treatment encompassing physical, emotional, social, and spiritual aspects. A descriptive analysis based on the Scopus database reveals that research trends using the keywords "holistic AND care AND policy" peaked in 2024, with the United States dominating the research field. This topic involves several multidisciplinary perspectives, including managerial, social, cultural, and health aspects. The holistic care approach is regarded as a strategic dimension capable of providing added value to hospital services, thereby exerting a positive impact on public perception of health institutions. In conclusion, a positive hospital image can be built through strategies that integrate sustainable policies based on local wisdom and holistic care. This strategy not only supports the sustainability of hospital operations but also strengthens the emotional connection between the hospital and the community.
Downloads
References
Alwi, S., & Ismail, M. (2018). Sustainable Policy in Health Services: Integration of Local Wisdom in the Health System in Indonesia. Journal of Health Management, 12(1), 45-56.
Despita, N., & Wulandari, A. (2020). The Role of Local Wisdom in Increasing Patient Satisfaction in Hospitals. Indonesian Journal of Health Administration, 8(2), 112-119.
Fitri, S., et al. (2020). Adaptation of Culture-Based Health Services: Study in Indonesia. Journal of Public Health, 12(3), 120–134.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.
Kusnadi, T., & Wijayanti, R. (2021). The Effect of Sustainable Policies on Patient Loyalty in Hospitals: Case Study in Central Java. Journal of Public Health, 14(3), 210-219.
Mulyani, S., & Putri, A. (2021). Hospital Image from the Perspective of Patient Satisfaction: Analysis of Influencing Factors. Journal of Hospital Management, 10(2), 88-99.
Nurlaila, R., et al. (2022). Local Wisdom and Perceptions of Hospital Services in Rural Areas. Journal of Health Policy and Management, 15(2), 45–60.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12–40.
Puspitasari, D. (2022). Local Wisdom in Health Services: Improving the Quality of Hospital Services. Jakarta: University of Indonesia Publishers.
Rahmawati, Y., et al. (2021). Health Policy Based on Local Wisdom in the Era of Globalization. Journal of Health Administration and Policy, 9(1), 45–58.
Riswandi, A. (2020). Pengaruh Faktor Komunikasi, Sumber Daya, Disposisi dan Struktur Birokrasi dalam Implementasi Kebijakan Pelayanan Kesehatan Tradisional Integrasi Terhadap Penyelenggaraan Pelayanan Kesehatan Tradisional di Puskesmas. Gunahumas, 3(1), 71–92. https://doi.org/10.17509/ghm.v3i1.28403
Sari, D. W., & Utami, F. (2021). The Influence of Patient Satisfaction on Loyalty in Regional Hospitals. Journal of Health Administration, 9(1), 89–101.
Sulistyo, R. (2020). The Effect of Sustainable Policies on Patient Satisfaction and Hospital Image. Indonesian Health Policy Journal, 15(1), 123-136.
Supriyadi, A., & Dewi, A. (2023). Strategy for Increasing Patient Loyalty through Sustainable Service Policies in Hospitals. Journal of Health Management and Policy, 13(4), 220-230.
Supriyanti, S., Suhartini, S., Ritawati, R., Nurhayati, N., Oktarina Riani, E., Warnidar, E., Hanum, L., Kemenkes Aceh, P., & Farmasi Yamasi, A. (2024). Transformasi Kesehatan berbasis Kearifan Lokal di Indonesia. Journal of Sociology Research and Education, 5(1), 11–21. https://doi.org/10.53682/jpjsre.v5i1.9426
Wartiningsih, M., & Setyawan, F. E. B. (2023). Analisis Kepuasan dan Loyalitas Pasien di Rumah Sakit Kristen Mojowarno. Jurnal Manajemen Kesehatan Yayasan RS.Dr. Soetomo, 9(1), 196. https://doi.org/10.29241/jmk.v9i1.1440
Widyastuti, T. (2023). Local Wisdom in the Provision of Health Services: Influence on Hospital Image and Patient Satisfaction. Journal of Public Health Sciences, 11(2), 147-158.
Wijaya, T., et al. (2020). Empathy and Patient Satisfaction with Culture-Based Services. Journal of Health Services Management, 5(4), 25–35.
Yuliana, R. (2021). Sustainable Policy Analysis in Health Services: Impact on Patient Image and Loyalty. Journal of Health Development, 14(3), 177-185.
Zahra, N., & Firdaus, M. (2021). Local Wisdom and Patient Satisfaction in Hospital Health Services. Journal of Health and Human Services, 16(1), 62-70.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31–46.
Zeithaml, V. A., et al. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31–46.
Zulfa, I., et al. (2023). Sustainability of Health Services in a Locality Perspective: Case Study of Hospitals in Indonesia. Journal of Health and Public Policy, 11(2), 12–26.
